Backed by Proven Stewardship and Execution
Al Furqaan Foundation
Criterion is backed by the endowment of Al Furqaan Foundation, a leading Islamic nonprofit institution in North America with over four decades of service to the Muslim community. Al Furqaan is the owner and publisher of The Clear Quran, one of the most widely read and distributed English translations of the Quran globally, reaching millions of readers across print, digital, and audio formats.
Through its waqf-based model, Al Furqaan has consistently focused on long-term impact, ethical governance, and preservation of Islamic knowledge. Its work spans education, publication, digital platforms, and global distribution, with measurable reach across hundreds of thousands of households, institutions, and learning environments worldwide.
Al Furqaan’s involvement ensures that Criterion is guided by religious stewardship, accountability, and a commitment to serving the Ummah beyond short-term financial outcomes.
Fikra Labs
Criterion’s technology and product execution are led by Fikra Labs, a Toronto-based digital product studio and venture builder specializing in mission-driven platforms. Fikra Labs has designed and delivered scalable applications used by hundreds of thousands of users globally, including core digital products for organizations such as Penny Appeal and The Clear Quran.
With expertise in fintech infrastructure, secure systems, design, and product strategy, Fikra Labs brings the operational rigor required to build and scale Criterion responsibly. Their work emphasizes reliability, compliance readiness, and long-term maintainability, ensuring the platform is built to support growth without compromising values.
A Foundation Built
for the Long Term
A financial platform based on values
Grounded in principles and led by purpose,
we act everyday to create a fairer, more enduring future.
We place people at the center, protecting their wellbeing with empathy, reliability, and true compassion.
